BROS. FINALIZES MASSIVE
FALL INITIATIVE FOR THE WIZARD OF OZ™
McDONALD’S® LEADS MULTIPLE PROMOTIONAL PARTNERS CELEBRATING FILM’S 75th ANNIVERSARY
Warner Bros. Home Entertainment, Warner Bros. Pictures and Warner Bros. Consumer Products Join Forces as Family Classic, Remastered in 3D, Gets a September Theatrical Run in IMAX® 3D and an October 1st 75th Anniversary Collector’s Edition Blu-ray 3D™BURBANK, Calif. August 27, 2013 – Marking the 75th anniversary of one of its crown jewels, The Wizard of Oz, Warner Bros. has launched a comprehensive, cross-divisional campaign encompassing theatrical, home entertainment and consumer products.
The studio estimates that some $25 million will be spent on their marketing, advertising and promotional efforts.
McDonald’s, the world’s leading global foodservice retailer, tops the far-reaching national campaign encompassing a huge number of promotional partners and licensees that will support this historic release.
McDonald’s will feature limited edition The Wizard of Oz toys in Happy Meals in over 14,000 locations throughout the U.S. and Canada from Sept. 20 through Oct. 10 at participating restaurants while supplies last.
The Wizard of Oz Happy Meal® program features one of six adorable stylized figures, including the most popular and beloved characters of the film. As part of their Happy Meal purchase, kids can receive Dorothy, Scarecrow, Wicked Witch of the West, Tin Man, Glinda the Good Witch or Cowardly Lion. Each figure comes with a Yellow Brick Road™ base to stand on. All of the bases in the line-up can connect together, allowing kids to recreate their own version of The Wizard of Oz friends walking down the Yellow Brick Road. For added fun, kids can fill in the blanks to their favorite The Wizard of Oz movie quotes right on the Happy Meal box.
The three Warner Bros. divisions, IMAX® Corporation and the TCL Chinese Theatre IMAX will host the September 15th world premiere of the film’s first-ever IMAX® 3D release at the grand opening of the new TCL Chinese Theatre IMAX, the largest IMAX auditorium in the world and the first IMAX theatre in Hollywood. When it was known as Grauman’s Chinese Theatre, the facility was the site of film’s original Hollywood premiere in 1939. An exclusive one-week IMAX® engagement at the new theatre and in more than 300 IMAX theatres across North America follows, beginning Sept. 20. Finally, the Toronto International Film Festival will show The Wizard of Oz in IMAX® 3D on September 15 (the closing day of the festival), at the Scotiabank IMAX Theatre in Toronto.
Following the IMAX® theatrical release from Warner Bros. Pictures, Warner Bros. Home Entertainment will debut on October 1 a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition, which will consist of a five-disc set including Blu-ray™, Blu-ray 3D™, DVD and UltraViolet™ versions of the film; a new documentary, The Making of The Wonderful The Wizard of Oz; bonus features and premium collectibles. New exclusive collectible 75th Anniversary memorabilia includes deluxe award pin set from The Noble CollectionTM, 52-page hardcover photo book, RUBY SLIPPERS TM Sparkle Globe, hardcover journal, frameable map of Oz, and frameable photo card. Three more editions will be available separately: a two-disc 3D/Blu-ray, a single-disc Blu-ray, and a two-disc DVD. All four will contain the new documentary and extra content. For more information, visit www.thewizardofoz.com.
Said Jeff Baker, WBHE’s Executive Vice President and General Manager, Theatrical Catalog, “We are delighted that so many partners have joined us for this unprecedented event. Like us, they recognize that The Wizard of Oz is such a timeless brand, one for all ages and all generations. Its magic has helped it to grow, year after year, from a classic to a treasured icon.”
Below details the programs of some of the other national corporate marketing partners:
Warner Bros. Consumer Products will also support the milestone anniversary with a robust licensing program consisting of more than 80 top-tier licensees.
Master toy partner Jazwares leads the way, followed by new licensees including Dylan’s Candy Bar, philosophy, PaperStyle, Julep, The Noble Collection and NECA. Other prominent partners supporting the film include Mattel, Madame Tussauds, Rubie’s Costume Company, Steiff and many more. Commemorative anniversary products will be available across a wide range of categories including apparel, jewelry, fine art, collectibles, stationery and paper goods, toys and games and personal care.
After Baum’s passing in 1919, author Ruth Thompson, took over the series and created an annual Oz story for the next 19 years. By the time The Wizard of Oz was produced there were thirty-three Oz books. The stories then went on to radio and were broadcast three times a week for children across the United States. Baum’s son tried for years to sell the rights to a film production company before Samuel Goldwyn finally purchased the rights for $40,000. Even then, it would be another four years before the movie finally began production, and was released two years later in 1939.
From the success of the first play and the original stories, the excitement for a new Technicolor motion picture sent Hollywood abuzz with anticipation. Through a series of pre-screenings, the hype about the movie only continued to grow with positive word of mouth and published reviews. Many viewings were sold out and could offer standing room only to those who couldn’t get tickets. While the film itself is proudly celebrating 75 years, the birth of L. Frank Baum’s Oz far predates that. It is truly remarkable to have a story stand the test of time through decades and generations.
Thomas Kinkade, the renowned Painter of Light (TM) and his art studio have produced two remarkable images that have captured the magic of The Wizard of Oz. In celebration of the film’s 75th anniversary, The Thomas Kinkade Company has generously offered 20% off all Home Décor and Gifts at ThomasKinkade.com. Enter promo code TKWOZ at checkout (some restrictions apply click link for complete details). Offer ends September, 30th.
For more information, click right HERE or visit www.thomaskinkade.com/feature/woz
On this day in 1939, The Wizard of Oz was originally released! To commemorate, we are going to take you back to the blog archives from last August and show you the kind of reviews to which the film originally opened!
Glowing Words for a Film that Still Shines Brightly.
Ever since its premiere in 1939, The Wizard of Oz has been a critically acclaimed motion picture. It was groundbreaking then and it remains a remarkable achievement in filmmaking to this day.
One of the first reviews of the film appeared on August 18, 1939 in the New York Times, and was written by Frank S. Nugent, American journalist, screenwriter and film reviewer. He referred to The Wizard of Oz as a "delightful piece of wonder-working which had the youngsters' eyes shining and brought a quietly amused gleam to the wiser ones of the oldsters.” He went on to write, "Not since Disney's Snow White has anything quite so fantastic succeeded half so well.”
All these decades later, The Wizard of Oz is still highly praised by critics. In fact, on the film's Rotten Tomatoes page (Rotten Tomatoes is a website devoted to reviews, information and news of films, and its name is derived from the cliché of audiences throwing tomatoes at poor stage performances), The Wizard of Oz has a 100% rating, which is based on 75 reviews by film critics from around the world. The description that appears at the top of the Rotten Tomatoes page for The Wizard of Oz sums it up best: “An absolute masterpiece whose groundbreaking visuals and deft storytelling are still every bit as resonant. A must-see film for young and old.”
Here's another review worth sharing. This one by famed film critic Roger Ebert appeared in the December 22, 1996 issue of the Chicago Sun-Times: “The Wizard of Oz has a wonderful surface of comedy and music, special effects and excitement, but we still watch it six decades later because its underlying story penetrates straight to the deepest insecurities of childhood, stirs them and then reassures them. As adults, we love it because it reminds us of a journey we have taken. That is why any adult in control of a child is sooner or later going to suggest a viewing of The Wizard of Oz.''
If you've had the pleasure of seeing The Wizard of Oz, you've probably echoed the sentiments of the countless film reviewers who, for over the past 70-plus years, have heaped words of praise on this most celebrated movie.
Read more about Bert and his acting career in our archived post by clicking right HERE!
AVAILABLE WHEREVER BOOKS ARE SOLD.THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
“Judy Garland as Dorothy from THE WIZARD OF OZ” WB SHIELD: ™ & © Warner Bros. Entertainment Inc. (s13)
Read more about Jack in this Wizard of Oz Blog archived story by clicking HERE!
Read more about Billie in our past blog entry highlighting her great career. To read more, simply click RIGHT HERE!
Photo credit: Li-Hua Lan / The Post-Standard
Margaret Pellegrini, one of the three remaining Munchkins, passed away this morning, she was 89 years old, just a few weeks shy of her 90th birthday.
On her website she recalls heading to the movie set to shoot The Wizard of Oz. At just 15 years old, she traveled by herself on train for three days to get to Hollywood. She was a small town girl who made it onto the big screen, and her role as the Flower Pot Munchkin will live on and be forever cherished.
Jerry Maren and Ruth Robinson Duccini are the only two Munchkins from this iconic film still living.
Your Wizard of Oz family wishes you a safe voyage home, Margaret.